11 October 2013

The Sydney Opera House turns 40!

With the upcoming 40th Birthday of the iconic Sydney Opera House on the 20th of October we look back at our Creative Director's recent trip photos from top design destination Denmark, where the Opera House idea all began....
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The architect of Sydney Opera House, Jørn Utzon was a relatively unknown 38 year old Dane until January 29, 1957 when his entry, scheme number 218, was announced winner of the ‘International competition for a national opera house at Bennelong Point, Sydney’. With his vision the City of Sydney was to become an international city.
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Happy 40th birthday Sydney Opera House! 

Love, Fred x

5 October 2013

California Dreaming

Let your mind drift to the sunny West Coast where Fred's Summer LA story is 
inspired by the palm tree lined streets of Los Angeles, California. 

These palm & pineapple motifs have been carried through from prints on 
tees to dresses, tops, pants and shorts. 

Embellishing with sequins amplifies the detail for girls and boys tees are given a 
cool edge with an animal print front pocket. 

When they all look this good the only problem is deciding 
which LA inspired styles to buy!  photo dcec0df5-f313-455f-acdd-8ebc3b3629bb_zps21df4062.jpg photo 2988f984-18c5-4558-8e36-58cc952162db_zps7edf01f5.jpg
#4107 Palm Print Top 
Available in sizes 2x-14
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#4201 Sequin Palm Denim Skirt and #4620 Pineapple Love Tee 
Available in sizes 2x-14
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#4707 Star Print One Piece available in sizes 2x-12,
and #4318 Sequin Palm Short available in sizes 2x-14
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#4632 Sequin Palm Tank available in sizes 2x-14, 
and #4350 Palm Print Short available in sizes 1-14
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#4605 Spearmint Pineapple Tee with Sequins 
Available in sizes 2x-14
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#4633 Grey Marle California Tee 
Available in sizes 2x-14
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Love, Fred x