12 November 2013

Back to the Beginning...

This week we look back to behind the scenes of one of our first ever 
Fred shoots in Alice Springs 20 years ago! 
Beautiful local children were perfect for the shoot and the outtakes show the fun and laughter that goes on behind the camera whilst putting 
together the Fred Bare campaigns.  photo 33bfd6a6-2bfa-4ebe-a460-aa02bee7b5f9_zps28c157ac.jpg photo 0c63c2f0-1f5b-454f-bc03-6341060fdfab_zps204588bc.jpg photo 56838d76-4c9b-45aa-9324-5698eac262fd_zps2b147663.jpg photo 5617aa29-e778-4eb1-a11b-6d89fee9d37b_zpsfde98618.jpg photo 5ab0817e-2c4c-44e2-85ab-920e8fa4377d_zpsa64093a9.jpg
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Love, Fred x

11 October 2013

The Sydney Opera House turns 40!

With the upcoming 40th Birthday of the iconic Sydney Opera House on the 20th of October we look back at our Creative Director's recent trip photos from top design destination Denmark, where the Opera House idea all began....
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The architect of Sydney Opera House, Jørn Utzon was a relatively unknown 38 year old Dane until January 29, 1957 when his entry, scheme number 218, was announced winner of the ‘International competition for a national opera house at Bennelong Point, Sydney’. With his vision the City of Sydney was to become an international city.
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Happy 40th birthday Sydney Opera House! 

Love, Fred x

5 October 2013

California Dreaming

Let your mind drift to the sunny West Coast where Fred's Summer LA story is 
inspired by the palm tree lined streets of Los Angeles, California. 

These palm & pineapple motifs have been carried through from prints on 
tees to dresses, tops, pants and shorts. 

Embellishing with sequins amplifies the detail for girls and boys tees are given a 
cool edge with an animal print front pocket. 

When they all look this good the only problem is deciding 
which LA inspired styles to buy!  photo dcec0df5-f313-455f-acdd-8ebc3b3629bb_zps21df4062.jpg photo 2988f984-18c5-4558-8e36-58cc952162db_zps7edf01f5.jpg
#4107 Palm Print Top 
Available in sizes 2x-14
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#4201 Sequin Palm Denim Skirt and #4620 Pineapple Love Tee 
Available in sizes 2x-14
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#4707 Star Print One Piece available in sizes 2x-12,
and #4318 Sequin Palm Short available in sizes 2x-14
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#4632 Sequin Palm Tank available in sizes 2x-14, 
and #4350 Palm Print Short available in sizes 1-14
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#4605 Spearmint Pineapple Tee with Sequins 
Available in sizes 2x-14
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#4633 Grey Marle California Tee 
Available in sizes 2x-14
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Love, Fred x

7 September 2013

Made by Hand



At Fred HQ we love the amount of detail and effort that has gone in to all of our hand embroidered and hand crochet pieces this summer season.

From denim shorts to dresses to jumpsuits, many Fred pieces have been 
adorned with beautiful hand work, making them all the
more special to own.

See the selection of these gorgeous pieces available on our e-boutique!


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#4403 White Embroidered Romper 
available in sizes 000-1
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#4000 Spearmint Dress
available in sizes 1-7
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#4202 Denim Skirt
available in sizes 2x-14
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#4316 Denim Short and #4628 Hand Crochet Detail Tee
 both available in sizes 2x-14
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Love, Fred x

20 August 2013

The Riviera Collection

The Riviera Collection evokes the beauty and glamour of luxury holiday destination Saint Tropez.
This inspiration is reflected in the girls gorgeous floral prints and in the boys colour palette that recalls to mind the stunning shades of blue along the Côte d'Azur. 
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#4700 Ditsy Floral Bikini
available in sizes 2x-14
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 St Tropez is a favourite travel destination for some of the Fred Team and here our Creative Director Fi names her favourite things about this special place... 

 Shopping...
 I lurvvve Battaglia. I always manage to spend too much money on vintage and European labels that are hard to find elsewhere. 
 Trinity for French clothing brands and jewellery... lovely girls! 
 The Tuesday and Saturday markets in Place des Lices are a must... good food, clothes, beads and lots of local produce... more vintage.
See the lovely gardens at Louis Vuitton... so French!
The food is the best...
 Senequier for breakfast,
La Plage des Salins Restaurant for lunch,
Spoon at Byblos for dinner.....yum!
Stay at Le Yaca
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#4359 Tattoo Print Short
available in sizes 00-14
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#4006 Embroidered Kaftan
available in sizes 2x-14
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And who can resist the iconic Tarte Tropézienne...
 Tropézienne Tart 
(taken from Mimi Thorisson’s recipe blog Manger) 

For the brioche: 
• 300 g/ 2 & ½ cups plain flour, sifted 
• 25/ 2 tbsp granulated sugar 
• 3 eggs 
• 120 g/ ½ cup unsalted butter, cubed and at room temperature 
• 50 ml/ 3 & ½ tbsp lukewarm full-cream milk 
• 12 g fresh yeast (levure boulangère) 
• ½ tsp salt 
• 2 tbsp orange blossom water 
• A good handful of small sugar grains (to sprinkle on brioche) 
• A dash of icing/confectioner’s sugar (to sprinkle on tart just before serving) 

For the eggwash: 
• 1 egg yolk 
• 1 tsp water 

For the crème patissière (vanilla custard cream): 
• 1 vanilla bean, split lengthwise 
• 400 ml/ 1 & ¾ cup full-cream milk 
• 200 g/ 1 cup granulated sugar 
• 2 eggs + 1 egg yolk 
• 60 g/ ½ cup corn starch (maïzena) 
• 160 g/ 2/3 cup unsalted butter 
• 1 tbsp orange blossom water 
• 180 ml/ ¾ cup whipping cream 

For the brioche: 
Dissolve the yeast in a small bowl the lukewarm milk. Set aside for 5-10 minutes or until it turns frothy. In a large bowl, mix sifted flour, salt, sugar, yeast and butter. Add eggs, orange blossom water and mix well with a big wooden spoon. Start kneading until you get a smooth ball-shaped dough, about 8-10 minutes. Cover bowl with a cloth and leave to rise in a warm room/environment for 2 hours. Start kneading the dough on a non floured surface, just to get rid of a few trapped air bubbles, about 1-2 minutes. Line the brioche mould generously with butter and place the dough inside. Cover with a cloth and leave to rise again for 1 hour. Preheat the oven to 180°C/ 350°F. With the help of a brush, glaze the surface of the brioche with the egg yolk. Sprinkle with sugar grains all over and bake brioche for 30 minutes. If the top starts to brown too much, place a sheet of parchment paper to protect. Set aside, unmould after 10 minutes and leave to cool on a pastry rack.

For the eggwash: 
Mix both ingredients together in a small bowl. 

For the crème patissière (vanilla custard cream): 
In a saucepan, bring the milk to soft boil with the vanilla seeds and sugar. In another bowl, whisk the eggs with the corn starch. Pour the milk into the egg/corn starch bowl, whisk continuously. Return mixture to saucepan and stir on a low heat until the cream thickens (it should have a thick cream consistency). Set aside. Add half of the butter and stir until blended. Pour cream in a bowl, cover and set aside until completely cooled. When cooled, whisk until it becomes smooth, add the rest of the butter and continue to whisk until the cream becomes fluffy and light. Prepare the whipped cream and combine to the vanilla custard cream. 

 Carefully slice brioche in half horizontally. Smooth cream mixture over bottom layer, and place second layer on top. Make sure to refrigerate for 1 hour. Just before serving, sprinkle the cake with icing sugar.
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We also listened to the Senequier Cafe compilation album for inspiration whilst designing the collection.
On heavy rotation on the design office speakers was....
 'Don't Break This Heart of Mine' by Flabby
'Fantasy' by Earth, Wind & Fire
'I Will Survive (Sobrevivire)' by Pitingo
'Vorrei Che Fosse Amore' by Giacomo Bondi feat. Francesca D'Ausilio
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 We love the elegant, yet laidback vibe of the French Riviera. The attitude there to life is very similar to that of Fredbare- enjoy every moment and have lots of fun!  photo 525cb485-c3de-43f7-8488-6423af5b32ab_zpsec4f415d.jpg photo 30658630-8eed-4f70-a3cf-6f543aea095c_zpsa4b30e2c.jpg 
Love, Fred x